Beginner Pinterest Tips | One of the most common questions I get regarding Etsy SEO and marketing is how do I start using Pinterest in my marketing strategy?
Okay, lets start with some quick steps you can take with Pinterest to be sure you're utilizing it to the highest potential or at least more than you are now.
1. Be sure you have a business account and link your Etsy shop to it (Create or change to business account then go to edit profile > claim > add Etsy)
2. Install a plug in to your browser or use a service like tailwind to be able to pin each image of your listing not just the main one (Google chrome has a free plug in which then makes any image a pinable image). You can pin from each image and each listing, see image below for an example of the share buttons under listing tools. To save each image directly once you have the plug in installed, hover over the image with your curser and a pin save button will appear.
3. Add descriptions to your pins so users can search and find the pin easily, when you save via Etsy it will default to your listing description which is also fine to leave as is as long as you’re using SEO for appropriate listing titles and providing good, clear descriptions. Example below has the default pulled description:
4. Have visual and well made mockups or photos of your products so Pinterest recognizes the quality images. This should seem obvious but a cohesive and clear description along with high quality images of your products will provide the pinterest pinner and the purchaser a better idea of what they’ll receive.
Want to know how well your Pinterest pins are doing?
Once you've claimed your Etsy and are pinning images regularly from your shop you can check you business Pinterest analytics on them which show how many people are clicking the pin to your Etsy listing and how many are saving, you can also see what types of boards people are saving to for more information on who is looking at your work.
Also check your Etsy stats and check under social media which will show what percentage of traffic is coming from Pinterest.
